Walden University Formulate Three SMART Objectives for Marketing Paper This assignment will be submitted to Turnitin®. Instructions In this assignment,

Walden University Formulate Three SMART Objectives for Marketing Paper This assignment will be submitted to Turnitin®.
Instructions

In this assignment, you will create three individual SMART objectives for the organization you plan to use in your Signature Assignment.

Briefly describe the scenario for your organization. For example, if you choose to write a plan for a hospital, you could choose to market or communicate about three different services. You could market cardiology services. Here is an example of SMART objective:

Figure 6. SMART Objective Example

Specific – To grow valvular surgery at two facilities that the healthcare system operates.

Measurable – The expectation will be to grow surgery by 5%.

Achievable – This is an attainable outcome based on the market spend and emphasis, and the fact that the organization was able to grow by 2% last year.

Relevant – The marketing team will work collaboratively with the cardiology service-line team to accomplish this goal. This initiative is identified as a strategic priority for both the service and the organization.

Timebound – This goal will be accomplished in the second quarter this year.

Length: 2-3 pages, not including title and reference pages

Resources: Include a minimum of 3 scholarly resources to support your assignment.

Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented this week. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to University’s Academic Integrity Policy.

Upload your document and click the Submit to Dropbox button.

Due Date
Nov 24, 2019 11:59 PM

Hide Rubrics

Rubric Name: Common Grading Rubric – 10 Points

Criteria Not Evident Needs Improvement Meets Exceeds
Content per Assignment Instructions 30% of total 0 points

Completed few parts of the assignment and/or did not address many questions/tasks posed in the assignment instructions or assignment prompt.

2.25 points

Completed some parts of the assignment and/or did not address several questions/tasks posed in the assignment instructions or assignment prompt.

2.55 points

Completed all required parts of the assignment and addressed most of the questions/tasks posed in the assignment instructions or assignment prompt.

3 points

Completed all required parts of the assignment and addressed all questions/tasks posed in the assignment instructions or assignment prompt.

Critical Thinking 50% of total 0 points

No evidence of knowledge and understanding of assignment content.

No evidence of analysis of assignment content.

Responses were generally not thoughtful, thorough, or well-reasoned.

3.75 points

Little evidence of knowledge and understanding of assignment content.

Little evidence of analysis of assignment content.

Responses were occasionally thoughtful and/or may not have been thorough or well-reasoned

4.25 points

Some evidence of knowledge and understanding of assignment content.

Some evidence of analysis of assignment content.

Responses were mostly thoughtful, thorough, and well-reasoned.

5 points

Strong evidence of knowledge and understanding of assignment content.

Detailed evidence of analysis of assignment concept.

Responses were thoughtful, thorough, and well-reasoned

Integration of Resources 10% of total 0 points

Resources are not scholarly and/or peer-reviewed; and/or were of poor quality and/or not appropriate for the assignment.

0.75 points

Some resources are scholarly and/or peer-reviewed; and/or were of good quality and/or appropriate for the assignment.

0.85 points

Most resources are scholarly and/or peer-reviewed; and/or were of good quality and/or appropriate for the assignment.

1 point

Resources are scholarly and/or peer-reviewed and were of excellent quality and/or appropriate for the assignment.

Grammar/ Mechanics/APA Formatting 10% of total 0 points

Numerous misspelled words and grammatical errors.

APA formatting not used.

0.75 points

Frequently misspells words and/or makes consistent grammatical errors.

Numerous APA formatting issues.

0.85 points

Occasionally misspells words and/or some grammatical errors.

Minor APA formatting issues.

1 point

No or very few misspelled words and/or no or very few grammatical errors.

No APA formatting issues

Overall Score Level 1
0 or more Level 2
6.75 or more Level 3
8.4 or more Level 4
9.25 or more